The project

Project's main objectives

SITI-UP is a system of supply and management of cultural tourism services for mobile telephony, which stems from the desire to respond flexible to the needs of contemporary use territorial user.

Designed by the Province of Pisa financed by the Tuscany Region, was created by Liberologico, a company with extensive experience in cultural heritage-tourism-industry technology.

In this context, the main objectives of the project were:

• Valorisation of digital content and rich body of information on cultural events and already available in the Province of Pisa;
• Definition of a model governancee promotion replicated in other local contexts and cultural tourism-oriented and designed to integrate public and private;
• Implementation of specific software for content management and delivery of multi-channel services;

SITI-UP, designed as a sustainable model of tourism marketing and cultural-based converged multi-technology, boasts several innovative elements:

• Alignment with the latest trends and initiatives promoted by CNIPA for the implementation of policies for technological innovation, computerization of PPAA, e-government deployment of m-government;
• Consistency with the application areas of interest identified by CNIPA for mobile government services

Offered services

Voice channel:
Guide service running on any mobile phone (and with any mobile operator) in two languages (ENG, ITA) with:

• "Assisted navigation" by audioguide to listening to audio content of interest
• Access "direct" content, entering the unique code of the property interest of the tourist
• Listening to "real time" information relating to current events in the territory

Smartphone (es. iPhone):

• Access to audioguide in micro-browsing on graphical user interfaces optimized for the device

Sul canale web:
Dedicated website for tourists in Pisa Unica Terra with:

• Opportunity to see the complete list of codes for cultural entities present in the audioguide
• Ability to download MP3 files relating to the contents present in the audioguide
• Ability to subscribe to MP3 Siti-up Podcast
• Ability to download the list of POIs (Point Of Interest) for navigation systems on the evidence of cultural territory managed in Siti-up
• Ability to view in a Google map the contents present in audioguide properly geo-referenced